Veterinarian recommended Petsmile is the first and only toothpaste accepted by the VOHC (Veterinary Oral Health Council) for plaque inhibition, with Calprox. The VOHC recognizes that Petsmile meets the highest standards for your pet’s oral health. Petsmile’s proprietary formula Calprox is clinically proven to inhibit plaque and tartar buildup by gently dissolving the protein pellicle. The protein pellicle is the thin bio-film that forms on the surface of the teeth, to which plaque, bacteria, and stains adhere. Removing the pellicle leaves your pet’s teeth cleaner and whiter while improving gum health and providing kissable fresh breath. Petsmile is formulated with human-grade ingredients. It contains calcium, magnesium, phosphates, to re-mineralize and restore enamel. Petsmile is BPA-free, silica-free, sulfate-free, paraben-free, gluten-free, allergy-free, and vegan. The no fuss no brush formula makes it easy to improve and maintain even the fussiest pet’s oral health.